BIC is a global leader in the school supplies, lighters, and razors industry, bringing a touch of simplicity and joy to the daily lives of its customers with its assortment. With a tradition of over 75 years, the brand has become synonymous with high-quality, affordable, and practical products for consumers worldwide. The mission is to create a sense of ease and enjoyment in the millions of moments that make up everyday life, with a positive impact on the world by offering sustainable solutions that care for the environment through smart product design that lasts. Today, BIC products are available in over 160 countries, including Croatia, through the distribution of Obala Grupa.