Obala Group today

Obala Grupa doo is one of the most famous beverage distributors in Croatia and the region. It was founded in 1994 as an importer of Orangina for Croatia under the name Obala promet. Today, Obala Grupa is proud of its exports, which cover not only the Adriatic region, but also many other countries around the world: the USA, Singapore, Slovakia, the Czech Republic, Bulgaria, Austria, Italy, Turkey, Hungary, Romania and Cyprus.

In the mid-1990s, Orangina was a completely unknown product on our market. With the quality and uniqueness of the brand itself, as well as a carefully planned strategy, it quickly conquered the Croatian market.

Founded in 1994

After Orangina was accepted in Croatia, Obala Promet started operating in neighboring markets. An office in Bosnia and Herzegovina was opened in 1996, and in Slovenia in 1997.

As a result of the success with Orangina, Obala Promet signs:

1999. contract for the exclusive distributor for the S. Pellegrino brand, the world's most famous mineral water

2002. contract for exclusive distributor for Stock and Pernod Ricard group

2003. contract for the exclusive distributor of the Veuve Clicquot brand from the LVMH group; and the Champagne Circle; Goriška brda winery; Zonin winery

2006. agreement with Schweppes International Limited license for the market of Serbia, Montenegro, Macedonia and Albania

2007. contract for the exclusive distributor for Tchibo coffee for the market of Croatia, Slovenia, Bosnia and Herzegovina, Serbia, Montenegro, Kosovo, Macedonia and Albania.

October 2007 – company name change to OBALA GRUPA doo

2008. opened an office in Serbia under the name Obala trade.

2008. contract with the Campari Group for the market of Croatia, Slovenia, Bosnia and Herzegovina, Serbia, Montenegro, Kosovo and Macedonia.

2009. contract with the Moet Hennessy group for the Croatian and Bosnia and Herzegovina markets.

2010. contract with OSOTSPA international company for the exclusive distributor of energy drink SHARK for the Slovenian market.

2010. launch of own products; TSAR vodka and low-carbonated lemon and lime juice - LIMONE.

2014. Obala Grupa becomes the licensor of the original Spezi brand with the permission of the licensee, the company RIEGELE KG – DEUTSCHLAND

2015. Obala Grupa becomes the licensor of the Almdudler brand with the permission of the licensee, the company ALMDUDLER – LIMONADE A.&S. KLEIN GMBH & Co KG

2017. Obala Grupa becomes a licensor of the Rockstar brand with the permission of the licensee, AG Barr PLC, Glasgow, United Kingdom
Obala Grupa becomes a licensor of the Franklin & Sons brand, with the permission of the licensee, Global Brands Ltd., Chesterfield, Derbyshire
Obala Grupa becomes the licensor of the Copperhead brand, with the permission of the license owner
Obala Grupa becomes the licensor of the Gin Sul brand, with the permission of the licensee, Vicentina GmbH & Co. KG, Hamburg

2018. Obala Grupa becomes the exclusive distributor of Maison Villevert drinks, Hollinger Organic juices and Yogi Tea organic teas.

2019. Obala Grupa becomes the exclusive distributor of RUF products for making desserts.

2020. Obala Grupa becomes the exclusive distributor of Ritter Sport products in Croatia and Slovenia.
Obala Grupa becomes a partner with TSC, an internationally known company specialized in the production of cold snacks, and thus Obala Grupa becomes the exclusive distributor of Milka Choco Snacks and Oreo Fresh Milk Snacks.

In 2021 , in collaboration with Jaffa Crvenka and TSC, Obala Grupa becomes the licensor and manufacturer of Jaffa Orange Choco Milk Snack and Munchmallow Choco Milk Snack.
Obala Grupa becomes the exclusive distributor of Alpenbauer candies.

As a result of success with Orangina, Obala promet, which in 3 consecutive years won "golden bottles" for the highest growth of Orangina per capita, signed a license for the production of Orangina in 2002.

The success story of Orangina, which after 20 years is a well-known and accepted premium product with a stable position in the domestic markets, created the foundation and opportunities for the brand in the markets of Central and Eastern Europe, and enabled the Obala Group to develop into one of the largest distributors in Croatia, Slovenia, Serbia, Montenegro and Bosnia and Herzegovina.