Vision
In the 28 years of its existence, Obala Group has evolved into respectable company recognized for its activities in all channels of distribution. It has become the regional leader in HoReCa channel with highlight on marketing and distribution of imported international brands in different categories of beverages.
In the dynamic world of beverage industry, Obala Group wishes to become a partner of choice both in Croatia and on the export markets, as well as the employer of choice attracting and retaining the people it hires.
1. The vision of Obala Group as a regional distributor is the sales increase of the five major products:
- non-alcoholic beverages,
- strong alcoholic drinks,
- wines/champagnes/sparkling wines
- hot drinks
- beers
2. Ensuring quality to end users
- Offering an equal chance for all employees to develop their potential.
- Nurturing the “better, higher, stronger” ambition, because ‘fortune favours the brave’.
- The integral responsibility towards employees, partners and clients, end users and society in general.
Obala Group is trying to build an image of a company where knowledge, open-mindedness, democratic relationships and a culture of entrepreneurship prevail.
Mission
Today’s turbulent market competition, the business dynamics, the daily innovations in marketing, and the constant creation of new media and communication channels directed at end users, require a carefully designed strategy of modern development. The strategy should involve teamwork, the establishment of long-term good relations with clients and consumers, and naturally, an offer of premium products and quality brands with well-communicated messages.
In opening the branches all over the region, the company is attempting to create an environment of mutual trust, a sense of belonging and loyalty while respecting the regional peculiarities of the areas where it operates.
